Ok, I've been in the High Tech industry for decades (yes I'm old). Products come out. They zoom up. Everyone uses them. They own the world.
And then they disappear as people move on.
Remember MS-DOS, Lotus 123, the Palm Pilot?
On social media it's even more brutal where Digg was replaced by reddit, My Space by Facebook, Facebook by Instagram, Instagram by TikTok. The list goes on.
Twitter is probably going to crater under Musk. It was already in a lot of trouble where it had no route to profitability and their lack of cash meant they couldn't properly address either security or content moderation.
And you now have an owner who follows the move fast and break things approach. And he loves the adulation he receives. This will be like Trump as president, Twitter's content moderation will be driven by Musk's thoughts on any given day.
Add to that that most of the advertisers on it don't view it as a terribly useful channel. It won't take much for them to figure better to spend their money elsewhere.
And once it starts to spiral down, that accelerates quickly.
So goodbye twitter, we barely knew you.